A communication, promotion and funds raising campaign in support of the functioning of a Day Care Centre for People with Intellectual Difficulties. In support of its efforts to promote and nurture a more tolerant and sensitive society and raise funds for its Day Care Centre Maria's World Foundation has launched the Be ONE OF A KIND for a KINDer World campaign.

Within the framework of the campaign Maria's World Foundation will present before Bulgarian society information about the specificities of people with intellectual difficulties, organise a number of activities, and produce and disseminate materials that promote the successful acceptance of this group of people by society. Under the project a thirty-second video directed by Stoyan Radev, featuring Maria Karadzhova – a young woman with intellectual difficulty, the BNT presenter Maria Sylvester, and the actress Maria Sapundjieva – will be broadcast. People with intellectual difficulties can take their rightful place in society with dignity and find meaningful, gainful employment solely if they enjoy adequate support and have guaranteed access to appropriate social services. This is the message, which the Foundation would like to send to Bulgarian society in the framework of the current project. The campaign is implemented with financial support from the Bulgarian Donors Forum and the Trust for Civil Society in Central and Eastern Europe.

The duration of the project is from May 2013 until October 2013.